Built to Last — Mitty Mau’s Brand DNA

This coming Saturday, we’re returning to Ponce City Market for another pop-up shop.

I’m always excited about our in-person pop-ups because I get to meet our customers and talk with them face-to-face. As the founder of an online clothing brand, there is something special about stepping out from behind the screen—learning what people are drawn to, what they care about, and what they love about our products.

One thing I’m especially grateful for is hearing people describe Mitty Mau clothing as premium quality.

They notice the soft, comfortable fabrics. They smile at the adorable designs. They touch the graphics and are surprised by how soft the prints feel.

And one of the most fulfilling moments for me is watching someone’s eyes light up and a big smile appear when they discover our shirts.

Almost all of our customers are cat lovers. There is an instant connection between us. We share a love for cats—and perhaps something deeper, too: a desire for love, comfort, and connection.

Why Quality Matters to Me

I started Mitty Mau to advocate for mental health awareness, with cats as the heart and icon of our brand.

And being a perfectionist, I have high standards for what we create.

I personally select the fabrics for each style, looking for materials that are durable, soft, and comfortable. I work closely with our suppliers and build long-term relationships with them to make sure our products meet the standards I believe in.

That same care continues after the shirt is made—from thoughtful packaging to timely shipping. I strive to give our customers the kind of quality and service I would want to receive myself.

Built to Last

Mitty Mau is still a small and growing brand.

But perhaps being small gives us the freedom to be thoughtful about what we create.

We believe in quality over quantity and timelessness over trends.

We want you to find a Mitty Mau shirt you love, wear it again and again, and keep it in your closet for years—not just for one season.

For us, being more environmentally conscious also means creating thoughtfully, minimizing unnecessary waste, and making products meant to be enjoyed for a long time.

Because some things shouldn’t be disposable.

Good quality lasts.
Comfort lasts.
And love lasts.

That is the brand we are building.

Mitty Mau — Built to Last.