Built to Last — Mitty Mau’s Brand DNA
This coming Saturday, we’re returning to Ponce City Market for another pop-up shop. I’m always excited about our in-person pop-ups because I get to meet our customers and talk with them face-to-face. As the founder of an online clothing brand, there is something special about stepping out from behind the screen—learning what people are drawn to, what they care about, and what they love about our products. One thing I’m especially grateful for is hearing people describe Mitty Mau clothing as premium quality . They notice the soft, comfortable fabrics. They smile at the adorable designs. They touch the graphics and are surprised by how soft the prints feel. And one of the most fulfilling moments for me is watching someone’s eyes light up and a big smile appear when they discover our shirts. Almost all of our customers are cat lovers. There is an instant connection between us. We share a love for cats—and perhaps something deeper, too: a desire for love, comfort, and connection. ...
